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Customer
Relationship Management - Value
in practical terms:
CRM is one of the
popular buzzwords of our time.
Stepping away from the hype
of terminology, this is what
CRM aims to achieve:
- Having the ability to effectively
capture and maintain customer
information.
- Manage all aspects of interaction
with the customer.
- Focus on understanding customer
business requirements.
- Sharing information across
the sales organization.
- Implementing a structured
approach to manage business
deals.
- Internal collaboration with
the aim of closing business
opportunities.
- Understanding your sales
pipeline such that trouble
spots (and strengths) can
be identified.
- Working towards fulfilling
customer requirements.
- Being able to predict business
direction.
- Identifying business patterns
with respect to a customer
and using the same to develop
customer loyalty.
- Better organizing your internal
sales organization and selling
strategy.
The key is to think of CRM
as a strategy to develop and
improve long term account relationships
with your customer.
CRM
Strategy to CRM Technology -
iBaan CRM
iBaan SalesPlus is a feature
and function-rich application
that provides the tools that
sales professionals need to
better manage account information
and business opportunities.
iBaanCRM helps to shorten sales
cycles and close more business,
while giving management the
customer data and sales forecasts
needed to run the business.
iBaanCRM strategy creates a
consistent customer experience
regardless of channel, device
or enterprise touch-point for
a given vertical enterprise
or business process model success
in delivering increased levels
of customer acquisition, retention,
loyalty and (most importantly)
profitability.
Some of the reasons why iBaan
CRM is an attractive technology
tool are:
- Customer focused sales force
automation.
- Helps implement improved
sales processes.
- Promotes 'team selling'
through collaboration.
- Fast and accurate revenue
forecasting.
- Accurate quoting (with proposal),
pricing and order generation.
- Effectively captures all
information that is relevant
for a sale.
- Allows the sales force to
work off-line (which means
they could be sitting face
to face with the customer
and have access to all relevant
information to better interact
with the customer).
- Promotes a uniform shared
contact database across the
sales organization.
- Implements step-wise opportunity
management.
- Provides for following company
wide opportunity progress
through the 'funnel'.
- Drill down capability to
view account information at
various levels.
- Capability to implement
multiple sales methodologies.
- Effective analysis of data
with visual display and comprehensive
reporting.
- Ability to quickly derive
complex product configurations
based on customer requirements.
- Supports complex pricing
schemes that can be modeled
in a non-technical graphical
environment.
- Sharing of information with
Microsoft Outlook / Lotus
Notes.
- International support for
multiple languages (including
Japanese).
- Integration with Baan IVc4
and ERP5.0c.
Delivering
the CRM solution - e-Emphasys
e-Emphasys can help you to use
iBaanCRM strategy to create
a consistent customer experience
regardless of channel, device
or enterprise touch-point for
a given vertical enterprise
or business process model success
in delivering increased levels
of customer acquisition, retention,
loyalty and (most importantly)
profitability.
With our in depth knowledge
of the iBaanCRM solution, e-Emphasys
can :
- Work with you as a partner
to understand your business
from a sales perspective.
- Refinement of business processes
in order to have a high level
of customer focus.
- Identify customer touch
points and work towards better
managing the same.
- Comprehensive business process
mapping from a CRM perspective.
- Focus on time bound demonstrable
results.
- Complete CRM implementation
standalone in 8 weeks.
- CRM implementation with
integration to Baan in 12
weeks.
- Includes training and go-live
support.
e-Emphasys has an extensive
ERP and CRM practice and is
well positioned to offer a true
synergy between the sales (CRM)
and fulfillment (ERP) side of
businesses.
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